Measuring internet use across Australia
Mother using tablet device with young children
Ipsos iris is the official source for Online Audience Measurement in Australia from May 2022.
The Ipsos iris Research Panel has been set up by Ipsos in conjunction with the Interactive Advertising Bureau (IAB) in order to provide a total view of how people aged 14 or over in Australia use the internet.
To join the Ipsos iris panel simply:

1. Answer a few questions to see if you’re eligible.

2. Download our app or software onto your smartphones, tablets and computers.

3. Fill in a short questionnaire giving us some information about you, your household and your internet activity.

Join now

Membership to the panel is by invitation only.

If you wish to join us please send an email to panel-au@ipsosiris.com to request an invitation.

Join now
Ready to get started?
Find instructions on how to install your device
Need to know more?
Learn more before taking part
Need to know more?
Ipsos iris is a research panel made up of thousands of active participants from all over Australia to build a full and comprehensive view of how people use their devices to interact with apps and websites.

These participants allow Ipsos to measure what websites they visit and apps they use daily, in a safe and secure way.

Our bespoke software runs in the background, securely collecting information about the apps and websites you visit on your smartphones, tablets and computers. It does this without affecting the way your devices work.

What’s in
it for you?
Earn up to $380* a year to spend as you please!
*Rewards are paid in AUD or equivalent panel points or gift cards, depending on what panel you belong to.